PBS FOOD RECIPE BOX
In 2011, PBS launched PBS Food—a digital destination highlighting the best of public television’s local and national food content. To promote the sponsorship offering, I created a custom PBS Food branded recipe box.
Inspired by PBS’s legacy as the network that brought America iconic chefs like Julia Child, José Andrés, and Lidia Bastianich, the mailer was a wooden recipe box filled with recipes from iconic PBS chefs alongside “recipes” for the perfect sponsorship.
More than 250 new and existing clients received the mailer. The mailer drove a 2% CTR to a custom campaign landing page, a 12% response rate via completion of online contact us forms or inbound calls, and more than six-figures in sales from campaign leads within six months of mailing.