BRAND AWARENESS CAMPAIGNS
In order to build brand advocates, people first need to know about your brand. With experience designing cross-platform B2B / B2C awareness campaigns, Weber can build a strategy that elevates recognition of your brand.
THOUGHT LEADERSHIP
When you provide value to your audience you help build brand affinity. With experience developing cross-platform thought leadership experiences, I can define your brand's expert voice and help strategize how to distribute your content and connect with your audience.
B2B MARKETING
As in B2C marketing, creating a connection is at the center of the best B2B marketing strategies. When you build a fan you build a buyer. With experience developing strategies to engage businesses, I've increased sales, drove renewals, and nurtured brand advocates.
WEBSITE STRATEGY
As a self-guided experience, a website requires careful consideration of messaging and content organization to drive engagement. At its best, your brand's website is a platform for storytelling and an opportunity to build brands advocates.
COMMUNICATIONS
Clear internal and external communications strategies are central to any marketing strategy. Strategic communications involves both external outreach that raises awareness of an organization and internal communications that promote transparency, shared learnings, and cross-function collaboration. Clear articulation of these strategies and how they work together to support institutional goals are central to any marketing strategy.
SPONSOR ACTIVATIONS
PRODUCT LAUNCHES
To successfully launch a new product or offering you need to share the story of the problem the new product solves. I've led development of cross-platform strategies that engage audiences in a conversation about the product or offerings value and benefits.