Brand Awareness Campaigns

You've got a great story, but how do you share it? Building brand awareness starts clearly defining your goals. Who do you want to connect with? Where can you reach them? What experience do you want them to have with your brand? What do you want them to do? How will you know if you’ve achieved your goals? Pop & Awe develops campaigns mixing paid, owned, and earned media that deliver engagement and keep a brand top of mind. 
 

• Promotional campaign built around Wow in the World's 2024 Total Eclipse episode that included media partnership with The Week Junior, social outreach, and press coverage in USA Today, Parents, and more.

• Digital and audio brand campaigns for NPR sponsorship establishing public media as the place for brands to reach audiences in an uncluttered environment. Delivered 70% YOY increase in inbound leads and 5% increase in sponsor consideration.

• Social campaign for Share Our Strength’s podcast “Add Passion & Stir” designed to reach podcast guest's networks to drive listenership -- driving +61% downloads during campaign.

• Match partnership with DonorChoose for TinkerClass introducing the first-of-it's-kind podcast learning tool to educators while demonstrating Tinkercast’s commitment to teachers.

• Digital and print campaign positioning NPR One as the listening platform where brands could reach engaged audiences all day – from work to work out. Campaign delivered more than 500 sales leads.