Community Building

 

Building a community starts with listening. Listening to what audiences are saying about your brand. Observing how they use your product, experience your brand, and engage with your mission. When you demonstrate you're willing to listen, then you can start the work of building dialogue and meaningful engagement with your community. Pop & Awe doesn’t just help you engage your current audience and reach new ones, we'll help you build community with your audience by engaging them as partners in your mission. 

• Expanded Tinkercast’s Membership experience creating quarterly mailings, rebranded welcome kit, etc. contributing YOY increase in revenue

• Reimagined Tinkercast’s UGC experiences – Teachers Who Wow, Wow-Giving, HalloWow, Summer of Wow 

• Created pathways via social sharing, surveys, and UGC content to engage Share Our Strength’s community to expand reach of the organization’s podcast, "Add Passion & Stir"

• Supported development of NPR's Tiny Desk Contest live events and led sponsorship efforts resulting in seven-figure sponsorship deals    

• Launched Tinkercast fan mail responses to expand engagement with Tinkercast community