Digital Media Strategy

Be it social media, your website, or through search, most audiences experience your brand via digital media. And you only have moments to engage them, so clarity and consistency are critical, but you also need some pop & awe.

 

Pop & Awe crafts digital media strategies that engage audiences and highlight your brand's distinct value. 

• Led relaunch of Tinkercast YouTube channel creating visual experience for Tinkercast's podcast, an animated video series, social shorts, and more. Partnered with YouTube Kids around channel promotion and implemented video editorial planning.

• Oversaw development of multiple website redesigns for National Public Media, NPR’s Sponsorship team, driving YOY increases in traffic, time on site, and inbound leads

• Senior partner on redesign of Tinkercast.com, the new online home for Tinkercast the creators of top podcasts for kids. 

• Developed digital content strategy for Stride, an e-learning company, that positioned the organization as a life-long learning company with personalized education solutions for learners of all ages

• Developed digital extensions for Share Our Strength’s podcast, "Add Passion & Stir", including podcast welcome kit, social promotion, and “you may also like” podcast recommendations across No Kid Hungry’s website