NPR ONE "BE HEARD EVERYWHERE"
In 2014, NPR launched NPR One—a new app offering customized listening experiences curated by algorithms and NPR editorial staff. By 2017, NPR One's audience and in-app listening time were steadily growing opening up opportunities for corporate sponsorship.
The NPR One trade marketing campaign showcased how NPR One seamlessly integrates into all parts listener’s day which means your sponsorship message can "be heard everywhere." Featured in AdWeek, Digiday, NYTimes.com, and SmartBrief newsletters, the print and digital campaign averaged a 0.22% CTR and delivered more than 500 sales leads. All creative and copy was created in-house.