Don't Just Put a Logo On It.

If the branded collateral doesn't enhance an experience, it's just stuff. When you consider how your message and the function can work together, you end up with branded collateral that people WANT. Here's some faves that Pop & Awe has developed over the years and a few that we didn't make but wish we had.

NPR's Cards For Humanity

Inspired by the irreverent card game Cards Against Humanity, a new version was created in the form of NPR Cards FOR Humanity. The custom game included incomplete quotes from NPR on air programs and podcasts, like "On Sunday, the pope had to be rescued by firefighters after getting stuck in _____" that had to be completed with FCC cleared phrases like: flat LaCroix, dumb luck, and corporate greenwashing. Needless to say, the limited edition run is selling for big bucks on Ebay.

PBS Food Branded Recipe Box

This branded recipe box promoted sponsorship opporunties on PBS Food with cheeky "pie"charts and radishes showing the platform's growth. It also included favorite recipes from PBS Food program hosts like Lidia Bastianich and Vivian Howard. One recipient called it, "the best SWAG ever."

National Public Media Branded Notebooks

Custom notebooks developed as end of year giveaways to NPR sponsors. One year, NPM made something different and more than 20 different clients reached out share their disappointment. Notebooks returned the next year.