Our Approach & Experience

Whether it’s a new product, platform, or initiative, success comes down to having a clear, strategic plan for how to reach your audience. It’s not just about distribution, but about creating the right experience in the right places, so your audience understands it, connects with it, and knows why it matters from the start. Here's how Pop & Awe has helped brands bring new initiatives to life: Bringing an Audio-first Experience to YouTube When Tinkercast relaunched their on You

Building a real community starts with listening. Not just to what people say about your brand, but how they use it, experience it, and show up around it. The goal isn’t just to reach your audience, but to invite them in. At Pop & Awe, we think about community as something you build with your audience, not just for them. Here’s what that looks like in practice. Make connection personal (even at scale) Fanmail is a big part of how kids connect with brands they love. For Tinker

Your messaging should both the energy and distinct value of your brand. Pop & Awe works with your brand to develop brand messaging and communication strategies that drive brand awareness, build trust among internal and external audiences, and help your brand shine. Here's how we've helped partners: Tumble Media Tumble Media had spent a decade building a beloved science podcast—but the brand had outgrown how it was being described. It was no longer just a show, but an ecosyst

If the branded collateral doesn't enhance an experience, it's just stuff. When you consider how your message and an object's function can work together, you end up with branded collateral that people WANT. Here's some faves that Pop & Awe has developed. NPR's Cards For Humanity Inspired by the irreverent card game Cards Against Humanity, a new version was created in the form of NPR Cards FOR Humanity. The custom game included incomplete quotes from NPR on air programs and pod

With so much competition for attention, thought leadership can help brands actually build trust. At Pop & Awe, we help clients identify their areas of expertise and their distinct POV, so that they can show up as a resource to their audience. When it's done with intention and rigor, thought leadership can not only build trust for your brand, but real business results. Show up where your audience already gathers. NPM @ Rain Business of Podcasting Summit Events are one of the m

Brand awareness isn’t just about getting in front of people, it’s about sticking with them. A lot of brands show up consistently and still don’t break through. Why? Because awareness without connection doesn’t go very far. The goal isn’t just to be seen but to be remembered, felt, and engaged with. My learnings from working across media, membership, and experiential campaigns all point to one thing: the strongest brand awareness comes from connected, intentional experiences i