A CLICK OR
Today, you can listen / swipe / post / read / watch / buy more than ever. But how do you turn that interaction into a connection?
For 20 years, Johanna Weber has helped brands share their story in a way that connects them with their audiences and builds brand advocates. With experience working with mission-driven organizations like NPR, PBS, National Building Museum, Weber designs multi-platform initiatives that showcase a brand's story, reach new audiences, drive revenue growth, and encourage cross-functional collaboration.
LET'S SHARE YOUR STORY
When you share your brand's story and mission you create an opportunity to connect with your community. Whether you want to build awareness, generate new leads, create engaging content, or position your team for growth, Johanna Weber has the experience to help.
STRATEGIC MARKETING & BRANDING
Define your brand's voice and identify how to share your brand's mission, vision, and values across earned, owned, and paid channels in order to engage your audience, generate leads, and build awareness of your brand.
INTERNAL / EXTERNAL COMMUNICATIONS
Externally, build your brand's presence with thought leadership initiatives, strong press relationships, strategic use of social media, and clear positioning language. Internally, build trust through inclusive, informative communications strategies.
Collaboration and dialogue are critical to any marketing strategy. Explore how to organize your team to deliver impact, strengthen cross-functional internal partnerships, encourage dialogue, and address communication challenges to create an environment that encourages creative problem solving.