Our Services.
Our experience spans both strategic direction and hands-on campaign development—making sure ideas don’t stay abstract, but become something people can actually engage with.
We build strategies based off research into how your audience engages your brand, your distinct position in the market, your goals and objectives; then, we help you bring the strategy to life so it can be tested, refined, and improved over time.
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We’ve partnered with organizations including NPR, Tumble Media, Share Our Strength, Greater Public, Tinkercast, Trinity Church, and the National Building Museum to develop and support campaigns that strengthen engagement with existing audiences AND reach new ones. Learn more.
MARKETING PERFORMANCE AUDIT
Evaluate existing marketing efforts to understand what’s driving results, what’s getting lost, and where small shifts could lead to stronger impact.
FRACTIONAL MARKETING SUPPORT
Embedded, flexible marketing support to help you move strategy into action. We plug in alongside your team to shape priorities, develop campaigns, and support ongoing efforts.
LAUNCH SUPPORT
Defining audience, goals, positioning; earned, owned, paid outreach and more for new initiatives from podcast launches to products to make sure you reach your audience.
BRAND MESSAGING AUDITS
Review messaging and brand voice to develop clear, consistent, distinct messaging across channels
MARKETING TEAM STRUCTURE AUDITS
Review your current workflows, roles, and priorities to clarify how your marketing team can operate more effectively and focus on what drives impact.
Our Work.
Pop & Awe helps brands share their story and connect with audiences across platforms.
Let's connect!
Ready to build real connection with your audience? Let's get started!
